Our Story
Driven by a vision of a sustainable future in UAE, eGreenBadge was born from the realisation that even small actions can create significant change. Our innovative solution empowers individuals and businesses to become active participants in the circular economy by simplifying waste management and rewarding responsible choices. We bring together online shoppers, e-commerce brands, and recycling companies, fostering a collective movement towards a greener tomorrow.
Our Mission
To enable a circular e-commerce ecosystem in the UAE. Through innovative technology and collaboration, we are driving the shift towards reducing, reusing, and recycling packaging, accelerating the journey to a net-zero emissions future in e-commerce.
Our Vision
We envision a future where e-commerce flourishes alongside environmental well-being, driven by a seamlessly integrated ecosystem that empowers responsible waste management and fosters a culture of sustainability in the UAE.
We are shaping a future that prioritises sustainability
Building a circular economy requires connecting online shoppers, e-commerce businesses, and recycling companies to facilitate an easy transfer of e-commerce/packaging waste from one end-point to another.
eGreenBadge does just that. Our app connects all the necessary stakeholders and encourages online shoppers to participate in the circular economy by incentivizing their recycling activities. We also work with recycling companies to develop practical and scalable recycling solutions.
This leads to the development of end-to-end recycling solutions where online shoppers or businesses do not have to break their existing production and consumption patterns and habits, and recycling becomes an effortless part of their routine.
Our technology
Our innovative system features strategically placed bins equipped with cutting-edge QR code technology, offering a comprehensive solution for clean, efficient, and data-driven recycling.
Eco-friendly recycling made easy
Tailored to accept paper, plastic, and cardboard from online deliveries, ensuring clean and uncontaminated materials for recycling.
User-friendly design
Easy for online shoppers to deposit their used packaging, promoting participation and responsible disposal.
Convenient locations
Partnering with local communities across UAE, we provide convenient access points that make recycling easier for online shoppers and streamline collection for recycling partners.
Data-driven
Our unique QR code technology on each bin allows us to monitor and celebrate the collective impact of our community's efforts towards a greener planet.
Empowering a responsible future through the SDGs
The fight against waste becomes a shared responsibility with eGreenBadge, empowering each individual to make a difference. By taking action, you are not only embracing sustainability but also accelerating our progress towards the Sustainable Development Goals (SDGs).
Meet the people behind eGreen Badge
Farah Al Khateeb
founder
I have a deep fascination for problem-solving and a love for the environment. That drive sparked the idea for eGreenBadge, a new way to deal with the tons of packaging waste from online shopping that's piling up in Dubai.
I have thrived in sales, client service, and business development for many years. Whether it's digging up fresh opportunities or nurturing growth, it feels like it's just part of my DNA. At the core of my job is people-focused relationships and communication that drive results that matter.
eGreenBadge is all about bringing people together—shoppers, retailers and recycling companies—in our collective effort to fight waste in UAE.
As a novelist and storyteller, I’ve always believed that the world is full of – mostly untold – stories of hope, driven by the idea that change is possible.
eGreenBadge tells our story of change, where technology and innovation are the brushes we use to paint a greener future. Through it, I hope to inspire people to think differently about sustainability and leverage technology to create a greener, more sustainable future for all.
Fadi Yousef
Co-founder
My journey in the tech world has been driven by a deep belief in the power of technology to enact positive change.
As a co-founder and CTO of Kudzu.ai, I am passionate about building innovative and scalable AI solutions for various domains and industries. I have co-led and contributed to multiple projects that leverage cutting-edge technologies such as Angular, PHP, and machine learning.
Prior to Kudzu.ai, I served as the Chief Technology Officer of Shariawiz, a legal technology startup that provides online estate planning services for Muslim Americans. By leading a talented team to develop user-friendly, secure, and compliant digital solutions,I have steered the startup from a nascent idea into a recognized entity, now celebrated as one of the top 100 Muslim startups in the USA in the fintech category.
I hold a postgraduate certificate in artificial intelligence and machine learning from Texas McCombs School of Business, where I gained valuable insights and skills in applying AI to business problems and opportunities. I am always eager to learn new things and collaborate with diverse and talented people who share my vision of using AI to make a positive impact on the world.